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Research papers

Luke Skywalker and Master Yoda

Qualitative online methods are metaphorically in their teens. There is potential and experimenting mixed with shortcomings and confusion. to leverage its potential, online research sometimes needs a wise adult, i.e. offline methods. With reference to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva von Rennenkampff, Patricia Blau
Company: GIM- Gesellschaft fur innovative Marktforschung
November 8, 2012
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Citation

von Rennenkampff and Blau (2012a, November 08). Luke Skywalker and Master Yoda. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/luke-skywalker-and-master-yoda